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Cambridge Analytica claims to use data 'to change audience behaviour'. But now a whistleblower, Christopher Wylie, has come forward to expose the company's practices. Wylie describes how its CEO, Alexander Nix, attracted support from the then Breitbart editor, Steve Bannon, and investment from the billionaire Robert Mercer before obtaining help from the Cambridge professor Aleksandr Kogan to harvest tens of millions of Facebook profiles Subscribe to The Guardian ► http://is.gd/subscribeguardian Support the Guardian ► https://theguardian.com/supportus Sign up for the Guardian documentaries newsletter ► https://www.theguardian.com/info/2016/sep/02/sign-up-for-the-guardian-documentaries-update The Guardian ► https://www.theguardian.com Playlists: Guardian documentaries ► http://bit.ly/GDNdocs Guardian VR ► http://bit.ly/GDNVR Guardian Features ► http://bit.ly/GDNfeatures Anywhere but Westminster ► http://bit.ly/ABWseries Anywhere but Washington ► http://bit.ly/ABWUSseries Owen Jones meets ► http://bit.ly/CorbynJones Guardian Animations & Explanations ►http://is.gd/explainers The Guardian YouTube network: Guardian News ► http://is.gd/guardianwires Owen Jones talks ► http://bit.ly/subsowenjones Guardian Football ► http://is.gd/guardianfootball Guardian Science and Tech ► http://is.gd/guardiantech Guardian Sport ► http://bit.ly/GDNsport Guardian Culture ► http://is.gd/guardianculture
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What is the Cambridge Analytica scandal?